You know the story: David "took his staff in his
hand, and chose him five smooth stones out of the brook,
and put them in a shepherd’s bag" (1 Samuel 17:40). With one of
these stones David gained the victory over Goliath. Notice that
David did not choose just any old rock; he chose the best kind
of stones for slinging. He knew that God could not bless his
efforts without wise planning and action on his part.
When it comes to selecting books to sell from
door to door, we should be just as careful. Of course we want
books filled with God’s truth. But many books contain truth.
Which ones are best for door-to-door work?
Which titles?
If you are starting out in the colporteur work, you
might want to start with just one or two main books. For books
with the greatest impact, choose a "message" book such as The
Great Controversy, The Desire of Ages, or Christ’s
Object Lessons, all by Ellen White. As you continue in your
work, you may decide to add The Ministry of Healing,
Patriarchs and Prophets, and The Acts of the Apostles.
Books from other writers, especially ones that help
interpret prophecy or explain the Bible, such as Daniel and
the Revelation, by Uriah Smith, and Bible Readings for
the Home are also excellent.1
Cookbooks, children’s books, and other health
books can be useful in gaining the people’s interest, but you
should never think of them as the most important books you sell.
The message books are the ones that can bring souls to God’s
Kingdom!
Which publisher?
Many different publishers carry the same books. To make your
choices even more confusing, the same book often goes by several
different titles! As you consider the options, here are several
things to keep in mind:
•
Size. Many people feel
intimidated by large, thick books.
• Price. If you can get books cheaply, you can
sell them at a lower price, which means more people will be able
to buy them.
• Attractiveness.
Many people do judge books by their covers! A
book with an attractive, inviting cover, easy-to-read text, and
intriguing pictures almost sells itself!
• Quality. A book that contains typographical
errors and misprints is likely to be looked upon with suspicion
by the reader. Be especially careful to check for missing pages,
blurry print, text that disappears off the edges, and other
obvious signs of low quality.
You may find it helpful to ask advice of someone
who has had experience with literature evangelism in your area.
My personal favorite is the MagaBook series, from Family
Heritage Books. This series is known for its inviting
appearance, soft yet durable covers, larger text, and enlarged
quotations you can show and read to your customers. The books
are also very affordable.
How much?
If you shop carefully—and buy your books in
quantity—you should be able to price your books at two to three
times what they cost you. Sound like highway robbery? Not at
all. In order to be able to continue your colporteur ministry,
you must cover your expenses, including transportation costs.
You want to be able to replace the books you sell and add new
titles. You should also plan for special circumstances, such as
someone who cannot afford to pay the set price but is genuinely
searching for truth.
Here’s how it works: You might pay $3.50 for a
book with a cover price of $11.95. A reasonable price to charge
would be $7–10. Of course you will not ask for more than the
price printed on the book!2
Choosing the right books is very important. Even
more important is what you do next. In the following articles,
you will find out how to prepare and what to say and do. There
will also be all sorts of "inside information" for the beginning
colporteur. Don’t miss each week’s Colporteur Connection!
Part 1 |
2 | 3 |
4 |
5 |
6 |
7
| 8 |
9 |
10
| 11 |
12 |
Additional
Tips and Information
1. See Colporteur Ministry, pages 123-139.
2. It is also important to carry some very inexpensive
literature. You should have at least one or two items that can
be sold for $1 or less to use as "drop-downs" (this term will be
explained later in this series). Steps to Christ is
excellent for this. Also try to keep a few free items such as
well-designed tracts or Bible study sign-up cards. Then, even if
you do not make a sale, you can leave truth in every home.
BOOK SOURCES:
Family Heritage Books
PO Box 232
Wildwood, GA 30757
(800) 777-2848
www.familyheritagebooks.com
Remnant Publications
649 E Chicago Rd.
Coldwater, MI 49036
(800) 423-1319
www.remnantpublications.com
Pacific Press Publishing
Association
PO Box 5353
Nampa, ID 83653
(208) 465-2500
www.pacificpress.com
Note: You may need to call for information on colporteur
discount prices.